How Colors Can Help Sell a Home


There are a lot of things that can make or break the sale of a home. The most obvious things that can break a deal would be a home with lots of repairs or fixes needed. Another would be a showing where the homeowner didn’t prepare, and there is a lot of clutter. Another might be an open house where the owners are in the house. While many people don’t think about colors of the house, it is something that can give someone pause about buying a home.

How do colors affect how buyer’s see a home?

When you buy a home, the best part of owning a home is the ability to customize it to your taste. Many people want to build a house that reflects the personal taste and style and many times that includes changing the colors. Customizing the colors is perfectly acceptable while you live in the home. When you get ready to stage the home, however, it is time to take a closer look at the colors that will sell a home. Many colors, such as bright neon, will turn off potential buyers right away.

What colors are the most helpful when it comes to selling a home?

Exterior: White or Grey

When it comes to the surface of the house, it is best not to go too flashy with the colors. Most people don’t want their home to be the stand out in the neighborhood. The best color for an exterior home is either a white or grey. Having a neutral color like white or grey can increase the value of your home by 5%, according to Protect Painters. Every dollar counts in real estate, so if you want to make your home a better investment, give your home a fresh coat of paint, if it isn’t already a neutral color now.

Light Blue

It might be the fact that light blue reminds people of a clear sky, but the number one choice for rooms in a house is light blue. The fact that light blue is a neutral color also helps, especially when it comes to selling homes. According to Time, blue can increase the value of your home by $5000. If you are looking to make more money on your investment, try to incorporate more light blue in your home.

Light Yellow

In addition to being one of the best colors to attract attention in advertising, yellow is also a great color to freshen and lighten up space. Yellow reminds us of the sun and tends and causes us to connect with a cheery and bright feeling emotionally. Also, it can increase the selling price on a property by $1300 according to Life Hacker.  


When it comes to colors that sell, living rooms are different than most of the rooms in your home. As stated above, light blue hues work for many places, but for the living room, brown works better. Business Insider says that brown can increase the selling price by an average of $1800.


Purple is a royal color and when used in the right way, with a subtle shade, can enhance certain parts of the house. If you are looking to add a little pop to a white room, a light purple can be the best way to give it just the right style for a bedroom or even bathroom.

Colors can add a mood to home and become a significant selling point for any house. Make sure you choose the right ones that will influence how buyers will see your house.

Ian Wood